Backhauling: The ISP Secret They Don't Want You to Know About 🤫

Backhauling: The ISP Secret They Don't Want You to Know About 🤫
Photo by Denny Müller / Unsplash
Alright, folks, let's talk about backhauling. It's like the secret sauce of internet connectivity, but some providers are acting like it's their dirty little secret.

Here's the deal: backhauling is EVERYWHERE. If you're a business with an office in Maryland getting internet from a provider in Ashburn, guess what? That data is getting backhauled. It's like the middleman in a delivery service, shuttling your internet packets back and forth.

Now, here's where it gets sneaky. Some providers, especially colocation data centers, are playing fast and loose with the term "backhaul." They'll set up shop in the middle of nowhere, lay down a fat pipe to a major hub like Equinix in Ashburn, and then market it as a "cloud on-ramp" or a "direct connection" to Amazon and Google.

Don't get me wrong, there's nothing inherently wrong with backhauling. It's a necessary part of how the internet works. But these providers are trying to pull a fast one on us, dressing up their glorified backhaul connections as something they're not.

So, here's the question: does it really matter where your servers are located if they're just backhauling traffic anyway? Is the "edge" really that close if it's a backhaul away? And are you willing to pay a premium for that supposed proximity? 🤷

Look, I'm not saying all colocation providers are shady, and I'm not saying backhauling is inherently bad. But I am saying we need to be smarter consumers. We need to ask the tough questions and demand transparency from our providers.

Don't be fooled by marketing buzzwords and empty promises. Do your research, ask about their backhaul routes, and make sure you're getting what you pay for. Because at the end of the day, the internet is all about connectivity, and that includes the backhaul.

That's why we at NEXX are committed to transparency. We have locations in New York, Maryland, and Ashburn, all with strategically designed backhaul setups that prioritize the customer experience. When we talk to our customers, we're upfront about where our infrastructure is located, how it's connected, and how it will impact their specific needs. This not only fosters an honest relationship but ensures our customers – the most important element in this equation – receive a solution that actually works for them.

Got a datacenter or connectivity problem that needs attention, contact us - let's talk or check out our homepage here.